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2018 Apparel & Footwear 

Benchmark Report

Internet retailing accounted for 16% of global apparel and footwear sales in 2017.¹ In the US alone, apparel and footwear eCommerce sales rose from $72.13 billion in 2016 to $80.95 billion in 2017, and are expected to grow to $123.40 billion by 2022.² 

The 2018 Apparel & Footwear Benchmark Report looks at key retention data for worldwide apparel and footwear brands that are WhatCounts + Windsor Circle clients, including:

  • retention rate
  • % increase in AOV and CLV by number of purchases
  • and more.



  1.  https://blog.euromonitor.com/2018/02/key-facts-apparel-and-footwear-2018.html
  2. https://www.statista.com/statistics/278890/us-apparel-and-accessories-retail-e-commerce-revenue/

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