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2018 Beauty & Skincare 

Benchmark Report

In 2017, the global cosmetics market was valued at $532.43 billion and is expected to reach a market value of $805.61 billion by 2023.¹ As consumers trade in in-store time for online shopping, more and more beauty stores are embracing technology to make it even easier to purchase beauty and skincare products online. In fact, orders via smartphone increased to 1.53 billion in 2017 and are expected to continue to grow, with skincare, hair care, and fragrances as the most sold online products.²

The 2018 Beauty & Skincare Benchmark Report looks at key retention data for worldwide beauty and skincare brands that are WhatCounts + Windsor Circle clients, including:

  • retention rate
  • % increase in AOV and CLV by number of purchases
  • open and click rates for automated campaigns
  • and more



1 and 2: https://www.reuters.com/brandfeatures/venture-capital/article?id=30351

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