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2018 Health & Drug 

Benchmark Report

he Global Health and Wellness market is estimated to grow 5.68% in 2018, adding about $681.63 billion by 2022.¹ The growing geriatric population, increasing incidence of chronic illness, and a demand for affordable healthcare are all considered to be drivers of this growth.² 

The 2018 Health & Drug Benchmark Report looks at key retention data for worldwide health and drug brands that are WhatCounts + Windsor Circle clients, including:

 

  • retention rate
  • % increase in AOV and CLV by number of purchases
  • open and click rates for automated campaigns
  • and more.

  

Sources:

  1.  https://www.technavio.com/report/global-health-and-wellness-market-analysis-share-2018
  2. https://www.prnewswire.com/news-releases/home-healthcare-market-worth-36469-billion-usd-by-2022-657216163.html

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