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Debunking 6 Email Marketing Myths in Financial Services

When it comes to the financial services industry, email marketing can sometimes seem like an afterthought. WhatCounts is here to help you work through 6 myths about email marketing in finance.

In the process, we'll show you that: 

  • Not all customers are created equal, and it's not only possible but easy to target them 
  • That "batch and blast" is dead; you need to send personalized messaging
  • You have multiple opportunities to capture data about your customers (and we'll tell you how to get it)
  • Direct mail is no longer the best way to acquire customers 
  • Emails sent from financial institutions don't have to be dry, cookie-cutter, or bland
  • Intuition isn't necessarily the best way to go when planning your programs 



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