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eCommerce Email Customer Segmentation

Tactics for Maximizing Your Marketing Dollars

Because of its high ROI,  marketers are always looking for ways to use email to increase profit margins. Not surprisingly, they always return to one of the most basic, and important principles, it's cheaper to keep an existing customer than to convert a new one.

Segmentation is a great way to continue to grow your customer relationships and create up-sell opportunities. This eBook reviews: 

  • Why segmentation is important 
  • How to effectively segment your list

 

 

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