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Lifecycle marketing refers to marketing campaigns that address different customer needs as they progress in their relationship with a brand and their number of purchases. 

 

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This type of targeted messaging helps foster the relationship between a brand and its customers, ultimately increasing retention.

 

 

Download this guide to learn about:

  • the different stages of the customer lifecycle
  • successful lifecycle campaign examples
  • and the most common customer personas.

 

 
 

 

 

 

 

 

 

 

Complete the form for your FREE guide