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NewYorkDress Case Study

NewYorkDress Case Study

Doubling Revenue Goals in 2 days with Facebook & Instagram 

NewYorkDress - an eCommerce retailer of high-end evening, prom, and special occasion dresses - was looking for a way to bring their promotional emails to the next level. Seeing a 34% lift in revenue from their predictive, retention campaigns, NewYorkDress decided to supplement their promotional campaigns with corresponding social advertising. They saw: 

  • 2x the revenue goal in 2 days - across all channels
  • 60% new sessions from Facebook & Instagram 
  • 870 add to carts in 3 days

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