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HP increased response rates up to 1,000% by sending product-specific emails. You can too!

Whether you're an online retailer or a marketer working for a retailer, you know the importance of reaching customers with the right offer.  This white paper explores customer segmentation and triggered product emails, both highly effective strategies for retailers, enabled by leveraging purchase history data and email marketing tools.

 

What you'll learn:

  • How product recommendations create more valuable repeat buyers.
  • How to use order data to trigger product related emails.
  • How to set up a triggered "Replenishment" email campaign for products that people use up and re-order.