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RFM is a Highly Effective Analysis Method

Pioneered by pre-internet catalogue marketers to segment their mailing list, RFM is highly effective at turning large email lists into digestible yet specific segments that retailers can use to send personalized, targeted messages and offers.

 

This whitepaper will help you:

  • Understand RFM: Learn how to score customers by these 3 critical metrics
  • Building Important Segments: How to identify your best customers, most loyal customers, churning customers, and more
  • Purchase History Analysis: Learn how to access and analyze purchase behavior

Download the Whitepaper Today!